Marketing

Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues and the impact of technology on the marketplace. This course reinforces mathematics, science, English and history/social science Standards of Learning (SOL).

Students gain knowledge of marketing functions as they relate to supervisory and management responsibilities and develop skills needed for advancement. Students will prepare for advancement in marketing careers and postsecondary education. Advanced Marketing is the advanced cooperative program, which allows students to pursue the development of marketing competencies necessary for advancement in full-time employment or postsecondary education in marketing.

This specialized marketing course is offered for students who have identified an occupational interest in the wholesale or retail marketing of men’s, women’s, and/or children’s clothing and related items. Students will gain basic knowledge of the apparel and accessories industry and the skills necessary for successful employment in the apparel business. Emphasis is given to fashion purchasing and selling, fashion cycles, fashion coordination and sales promotion.

Sports, Entertainment and Recreation Marketing is a specialized course for students with a career interest in the fields of sports, entertainment or recreation. The course is designed to equip students with entry-level competencies in the areas of sponsorship, promotion, advertising, legal contracts, event marketing and communications. In addition, the course work provides students with a fundamental knowledge of global marketing and allows them to apply critical thinking and decision-making skills to current industry case studies. Guest speakers, field trips, short-term shadowing experiences and DECA participation provide relevance to the curriculum.

In this course, students will be introduced to the exciting world of creating, owning, and launching their own businesses. Students will learn concepts and techniques for planning an innovative business and living the entrepreneurial lifestyle. They will learn the skills needed to build and manage a successful 21st century business.

This course is designed for students who wish to concentrate on advanced strategies for entrepreneurship, building upon concepts introduced in Entrepreneurship Education. The focus of the course is on development of a business plan and small business management. Students will establish, market, and maintain a business.