Sports, Entertainment and Recreation Marketing is a specialized course for students with a career interest in the fields of sports, entertainment or recreation. The course is designed to equip students with entry-level competencies in the areas of sponsorship, promotion, advertising, legal contracts, event marketing and communications. In addition, the course work provides students with a fundamental knowledge of global marketing and allows them to apply critical thinking and decision-making skills to current industry case studies. Guest speakers, field trips, short-term shadowing experiences and DECA participation provide relevance to the curriculum.
Prerequisites
None